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 The Multiple Listing Service
You are not hiring a Realtor® just to put a sign on the lawn, an ad in the paper, and hold an open house. You can do this yourself. The prime reason to hire a Realtor® is to provide you with maximum exposure to the greatest number of qualified buyers for your home.
Supply and Demand
You've heard of supply and demand, the more potential buyers at your supply, the higher a price you can demand.
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 Homeowners often want to know the value of their home.
The most common reason is because they are thinking of selling, but there are other reasons: perhaps you are being relocated and your company intends to assist you, maybe you're thinking of refinancing you may be intending to deed a portion of the property to a family member and need to place a value on it. The list goes on…
There are all kinds of reasons you may want to know your home's potential sales price.
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 Over the last several years a lot of buyers have bought homes, intending to live in them for many years, then something happened - maybe good, maybe bad, but regardless - they don't have a choice. Some owners have to move.
When most homeowners move, they sell their house. Usually, that's not a problem. For some people nowadays, it is a problem.
Because of the easy financing, rampant speculation, flipping, and sometimes fraud, home values skyrocketed most everywhere. That came to an end recently and values plummeted in some areas. Even when values are stable, sometimes there just isn't enough money in the property to pay off the mortgage, and then pay all the selling costs and moving costs.
What happens then?
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 Exclusive Right to Sell
Giving a real estate agent the "exclusive right to sell" to your property does not mean that there will not be other agents involved. Your agent is the listing agent and the most important part of his or her job is to market your home to other agents who work with buyers. Those agents will show your home to their clients. Regardless of who sells the home, even if you sell it to a friend at work, your listing agent will earn a commission.
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 What Happens Behind the Scenes?
If you start out with too high of a price on your home, you may have just added unnecessarily to your stress level -- and selling a home can be stressful enough. There will be a lot of "behind the scenes" action taking place that you don’t always see.
Contrary to popular belief, the listing agent does not just attempt to sell your home directly to a homebuyer. That would be inefficient.
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